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Pgdm Marketing

Level: Post Graduate

Intake : 60 Seats

Assessment Pattern: Semester + Annual

Starting: July 2020

Study Mode: Full Time (2 Years)

Location: Universe Campus, Tathawade, Pune – 411033

PGDM in Marketing Specialization

Indira School of Business Studies offers PGDM in Marketing, which is a 2-year full-time post-graduate diploma course, and the eligibility to seek admission to this program is a graduation degree in any direction with an aggregate mark of 50% marks or above. It is a two-year full-time marketing programme which is duly approved by AICTE, India.

PGDM Marketing is a marketing management programme with a distinct emphasis on the role and importance of marketing in modern businesses. Students get to learn the inside out of the contemporary corporate world and are trained to become highly creative and focused marketing professionals.

Marketing is a comprehensive concept with a plethora of career potentials. One can avail of various career opportunities while pursuing a Post Graduate Diploma in Marketing. Some of the career opportunities that open up after the course of PGDM in Marketing could be enumerated as Sales Manager, Brand Manager, Event Manager, Public Relations Manager, Market Research Analyst, Digital Marketing etc.

The students get exposure to live field projects and get the opportunity to listen to the leaders and experts in the marketing area. Various activities are planned for the holistic development as the student moves ahead in the journey from Campus to Corporate. The students learn and apply several Marketing techniques and models developed by scholars and consultants. The Marketing course prepares the student for practicing Sustainability in the more significant interest of the society and mother earth.

The marketing management programme designed by ISBS integrates the timeless lessons of marketing combined with the modern practices espoused by some of the world’s most reputed institutes, which helps our students to get job opportunities in small, medium and large product /service organizations in India and abroad. Our Alumnae are placed in all the leading sectors contributing to the growth of the national economy.

PGDM in Marketing Management- Job Opportunity

Students of PGDM course who opt for specialization in marketing have a plethora of opportunities as marketing is a broad conception. Students get to work in Real estate, Banking sector, Market Research agencies, Tourism, Hospitality, Digital Marketing, IT, Manufacturing, Advertisement agencies, Insurance sector, FMCG, automobile sectors, consultancies, teaching & education field etc.

PGDM in Marketing Management- Career Path

The first opportunities that a PGDM course student begins his career are with roles like Business Development Executive, Sales Assistant/Relationship Manager, Marketing Executive, Business Generation Executive in various sectors. After an experience of at least three years and with exceptional marketing flair, abundant mid-level career opportunities are available to the students.

PGDM in Marketing Management- Learning Objective

It is essential for a PGDM course student to be aware of the basic marketing concepts and to have a thorough knowledge of all the application-based tools and business models. The students also learn about marketing strategies, branding strategies, digital marketing and are made to attend various workshops and complete certification for building niche skills and to make them employable in different marketing & sales roles.

PGDM in Marketing Management- Evaluation Parameter

The assessment parameters for evaluating the performance and progress of PGDM course students include presentations, case studies, simulation games, field projects and class and home assignments, continuous assessments, creating videos etc.

PGDM in Marketing Management- Teaching Methodology

Faculty members use various teaching pedagogy tools and techniques such as research papers, case studies & case lets, classroom activities, corporate research reports, web tools, Massive Open Online Courses (MOOCs), webinars, digital articles, board room discussion, debates etc.

The admission process to PGDM program in Pune is purely merit based. Before applying for the admission process for ISBS PGDM Program, candidates must have a written test score of any of the following tests: AICTE-CMAT/CAT/XAT/MAT/ATMA/G-MAT/ MH-CET.

Candidates will be shortlisted for admission based on their preferences of course/ shift.

Indira Common Admission Process (ICAP):

Admission to ISBS will be based on performance of candidates in following categories of ICAP: The percentile scores of different entrance tests will be normalized by using a multiplier.

 

No.

Component

IGI Weightage

1

Score in Common Entrance tests (CAT /MAT/XAT/ATMA/CMAT/

GMAT/ State level Entrance Test (MH-CET)

35%

2

Score in Academic Performance

15%

3

GD & PI

45%

4

Participation in Sports, Extra- Curricular activities

05%

 

Steps for Indira Common Admission Process (ICAP):

Stage 1: Registration for ICAP Candidates will fill up the ICAP online registration form for GD, PI and Counseling, available on www.icap.indiraedu.com

Stage 2: GD /PI and Counseling Process Candidates will be required to be present in their choice of the city for ICAP process of GD, PI and Counseling.

The GD, PI and Counseling will be held in the following cities on the dates mentioned against them:

 

ICAP City 

    ICAP City 

                ICAP City 

  ICAP City 


Pune

Indore, Nagpur, Ranchi, Lucknow

Jabalpur, Bhopal, Jaipur, Raipur Gwalior, Kanpur, Patna


Pune 

Date:21st March 2020

Time- 9.30am 

Date:4th April 2020

Time: 9.30 am 

Date:  5th April 2020

Time: 9.30 am 

Date: 12th April 2020

Time: 9.30 am

 

Note: Dates mentioned above are tentative. Shree Chanakya Education Society reserves the right to change or allot a city other than the one requested by the candidates in the event of feasibility and circumstance beyond our control. While we are keen to have the admission process in all the centers mentioned above, we reserve the right to cancel any of the Centers depending upon the contingencies and such information will be conveyed to candidates well in advance through ICAP website and such candidates can enroll in the center closest to their city. The addresses of other locations, reporting time and other related details will be conveyed to the students through the ICAP website in the month of March 2020.

Stage 3: Merit List for Admission Merit list for admission will be displayed on the Institute’s website.

For more details regarding procedure please visit www.icap.indiraedu.com

 

Eligibility Criteria:

A candidate is declared eligible for PGDM Course, if he/she has passed the degree examination of a recognized university with a minimum of 50% marks and minimum 45% marks for reserved category from any state of India. Such candidates' application must be accompanied with relevant caste certificates and non- creamy layer certificates at the time of confirming the admission. Absence of such certificates at the time of submitting the admission application form to the course, disqualifies them from reserved category seats and such candidates will be considered for open/general category. Final year degree students, who have not received their results will be allowed to appear for the admission process, provided, at the time of admission they need to have a certificate from their college/university that states them as a final year student awaiting results. Out of sanctioned seats 20% seats are to be filled under institute level seats. Of the remaining 80% seats 50 percent seats will be allocated to candidates from reserved category and remaining 50 percent for general category. Candidates desirous of being considered under reserved category must submit a copy of their caste certificate as well as non-creamy layer certificate. English Language Proficiency

Post Graduate Diploma in Management (PGDM) is a 2 - year full time program

Semesters: 4 semesters

Choice Based Credit System(CBCS)

Classroom Teaching


The program is a two - year full time program approved by AICTE and is run in four semesters. The courses are organized around four semesters and are classified as Core Courses (Compulsory for all), Specialization Core Courses (Compulsory for students opting for the specialization viz. HR, Finance or Marketing), and Elective Courses (Choice based Courses).

The semester-wise distribution of courses based on their nature is as under:

PGDM (2021-23) Program Structure

 


PARTICULARS


I


II


III


IV

TOTAL NUMBER OF COURSES


TOTAL

CREDITS


TOTAL

MARKS



GENERIC CORE

09

05

04

01

19

49

1500

SPECIALIZATION CORE

----

06

04

03

13

39

1300

ELECTIVES

----

02

02

02

      06

12

300

TOTAL NUMBER OF COURSES

09

13

10

06

38

----

-------

TOTAL CREDITS

25

33

26

16

-----

      100

-------

TOTAL MARKS

800

1000

800

500

-----

-----

3100

 

Each Student has to complete 100 Credits to qualify for certification in the following manner:

a) 19 core Courses amounting to 49 Credits are compulsory for all students regardless of specialization.

b) Student would opt for specialization in Semester-II and have to complete all the 13 core specialization courses amounting to 39 Credits.

c) The remaining 12 credits he/she has to complete by opting for the specified number of electives from the set of electives being offered.